A simple but over looked basic investment principal:


So just because you have more money than you initially started with does mean you have a successfully managed portfolio! Far from it.

The question becomes, what is the dollar value of that 4% underperformance? Our service quantifies that performance value.

Our service can tell you:

Or you hopefully beat the market.

The top right chart shows the performance of a 50% stock and a 50% bond portfolio over the past 10 years - starting with a $100,000.

At the end of the time period, that 3% under performance (cost) portfolio would have lost almost $47,000!

Because of compounding, a 3% loss either in underperformance or costs (such as commissions) has a huge impact on a portfolio over time.

Even the slightest underperformance could represent a car or even a house after a few years.

Our reports track your portfolio against the market indexes you were invested in to give you an idea where you stand when compared to the market.

The only true measure of any portfolio lies in the performance - not just having more money or the likability of your stockbroker. Your stockbroker is a "paid friend" - and you are paying him. Your lives savings is his piggybank!

Your performance must be measured against the performance of the securities you are investing in and not in terms of just dollars and cents.
 


Portfolio's can underperform for many reasons, but the one main facts you have direct control over are your costs - such as commission or margin interest.

Commissions especially eat away at your returns and you have direct control over this important cost variable.

You deserve the return on your investment - not your stockbroker. Your account should not be his personal "piggy bank."

While 3% annually might not sound like an high figure to pay your stockbroker, the above example shows the true costs over time.

Our reports evaluate all the trading and cost factors so you can measure who is benefiting the most from your investments.

You can gauge the fairness of those costs and understand the long-term effects upon your lives savings.

A true fact. If you lose 50% of your money (say 100 to 50) you need a 100% return to get back to where you started (50 to 100).

There are very few second chances at re-gaining your lost life's savings.